VISUAL DESIGN
Unlock the power of professional design to elevate your visual communication. Gain hands-on experience in essential tools like Adobe Photoshop and Illustrator to create compelling social media graphics, posters, ads, infographics, and banners. You'll develop practical skills to craft visuals that command attention, convey your message with clarity, and amplify your brand or personal projects—empowering you to create with immediate impact.
Learning Outcome
  1. Analyze and apply the core principles of visual communication, color theory, and typography to solve complex design challenges effectively.
  2. Produce original, scalable vector graphics (such as logos, icons, and infographics) for any media using advanced techniques in Adobe Illustrator.
  3. Enhance and professionally retouch raster-based images and photos using non-destructive editing and masking methods in Adobe Photoshop.
  4. Develop an efficient, industry-standard creative workflow by seamlessly integrating assets between Illustrator and Photoshop for final, flawless output (print and digital).
Learning Objective
  1. Develop the core visual analytical and critical thinking abilities needed to solve design problems and make informed creative decisions.
  2. Achieve a professional-quality standard in visual execution across diverse media and visual contexts.
  3. Enhance your ability to assess complex communication challenges and skillfully synthesize visual information—including layout, color, and typography.
  4. Learn to articulate well-founded design solutions by integrating theoretical principles with technical mastery of Adobe Photoshop and Illustrator for real-world creative and professional applications.
Course Structure
  1. Foundational Design Thinking & Analysis
    Learn the critical analysis of design briefs and learn to apply core principles of hierarchy, color theory, and typography to form well-reasoned visual strategies.
  2. Introduction to the Creative Workflow
    Establish an efficient, professional workflow. Understand the distinction between Raster (Photoshop) and Vector (Illustrator) and master the essential practice of non-destructive editing using Layers and Masks.
  3. Image Editing and Retouching (Adobe Photoshop)
    Focus on pixel mastery: perform precision selection, advanced retouching, and use Adjustment Layers for professional photo correction. Learn to seamlessly composite multiple images into unified visuals.
  4. Creating Vector Graphics (Adobe Illustrator)
    Explore scalable design by using the Pen Tool and shape tools to create professional logos and brand assets. Apply advanced typography techniques to ensure all vector art is ready for any output size.
  5. Integration, Production & Delivery
    Bridge the two programs to create a seamless workflow. Master file preparation for both print (bleeds and color modes) and digital (optimization) to deliver professional, final assets.
Why This Program
  1. Move beyond abstract concepts to master concrete, marketable skills, closing the gap between design thinking and professional execution.
  2. Learn not just software techniques, but the "why" behind effective design solutions, enabling you to solve visual problems with strategic intent.
  3. Gain comprehensive, industry-standard mastery of both Adobe Photoshop and Illustrator for versatile, high-quality creative output, from brand systems to complex imagery.
  4. Build a confident and efficient process to transform concepts into finished, print- and web-ready assets that communicate clearly and advance your creative career.
Pre-requisite
  1. A basic understanding of key design terms (e.g., contrast, resolution, JPEG/PNG) is helpful, though not strictly required, as core principles will be covered in depth.
Delivery Mode
Workshop / Face-to-Face
Duration
3 days (8 hours per day, 24 hours total)
Course Code
CETA-PROD-102
Area of Interest
Productivity
Tools/ Operating Systems
Windows 10 / 11 Operating System or later version (MAC OS is also supported)
Download Program Details
About Trainer
Mr.ONG
UI/UX Lecturer
With over 30 years of industry experience, Mr. Ong specializes in bridging the gap between aesthetic graphic design and functional UI/UX. Holding a degree in Multimedia Design, he has developed a "T-shaped" skillset that allows him to execute complex visual narratives across various platforms. He brings advanced proficiency in the Adobe Creative Suite, utilizing the full power of these tools to deliver high-impact multimedia solutions.
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